The PLAY Sportstech Accelerator Program kicks off on the Gold Coast

Top technology companies seeking to revolutionise the way we participate in, interact with, and manage sport have gathered from around the world as the inaugural cohort of the Gold Coast Innovation Hub’s PLAY Accelerator series.

Application assessors were set with a hard task in selecting participants as there was such an outstanding response from remarkable sportstech startups locally, nationally, and internationally.

Gold Coast Innovation Hub CEO, Sharon Hunneybell said the international interest in the program was thanks to the great partnerships that the organisation has been building with investors, incubators and the international trade sector over the past 2 years.  “We are thrilled with the diversity of businesses in this first PLAY Accelerator cohort.  Local participants are mixing with founders from the UAE, Russia, New Zealand and Townsville in regional Queensland all with the shared purpose of using technology to improve the way the world experiences and manages grassroots, professional and social sport.”

The program, which is delivered in a hybrid format to allow for global virtual participation has set up it’s home base at The Club at Parkwood, a sporting precinct that is leading the way in the adoption of innovation and new sports technologies.    It is being delivered with support from the City of Gold Coast in conjunction with a number of supporting organisations,  sports clubs, investors and industry mentors.

We are excited to introduce the inaugural PLAY Sportstech accelerator cohort:


FaceIT is scaling up a new facial recognition sports timing system to one-day replace the RFID technology currently used in many sporting events.  FaceIT have harnessed the power of facial recognition technology to provide a very efficient and innovative timing system, while at the same time, using safeguards that allow users to control ultimate use of their images.  Face it, the world of sports timing is changing!

Replay Sports

Replay Sports is a purpose-for-profit business creating a circular/upcycle economy & marketplace for used sporting goods & equipment while providing a platform for grassroots sports clubs and people to fundraise and give back to the community & causes. Sporting goods for good!


Cinefly is a media-tech startup with a platform that delivers quality user-generated video stories at scale.  For grassroots, pro and elite clubs, Cinefly, streamlines media production, amplifies community engagement and offers new revenue streams.


Booksports is an online platform and marketplace for connecting sporting venues, service providers and people who like to participate in social sporting games. Booksports changes the way people search and play sports with friends and others, and makes access to social games and casual sports equal for everyone including people with disabilities.

Sign on Day

SIGNONDAY is the first central Sport & Fitness database where Australians can search over 20,000+ Activity Providers across 110 Sport & Fitness categories. Participants can find and map activities where they live, compare Participation products and services, and sign-on with ease.  It is the #1 marketplace to buy and sell sports, fitness, recreation & health activities and drives Marketing and Money solutions for activity providers.

Sensor Guided Living

Combining medical and sports-based exercise biologies with computer vision and AI. Sensor Guided Living is creating interactive games that stimulate the body and mind through precise monitoring of movements and performance from the field into the home, office, or school.


Playcasta is a social platform for the fan and for the athlete. Every week around the world millions of amazing moments in sport are lost within our current social feeds or not captured at all. We want to bring all these amazing moments into one place, from junior and community sport all the way through to the big leagues.

Proshaka Sports Networking Community

Proshaka is an online networking platform for the sporting community which connects Athletes, and their families, with industry contacts such as coaches, clubs, and sports scouts across multiple sports categories. It empowers Athletes and sporting professionals to have more control over how they connect and celebrate sport online, regardless of sports category, race, culture, gender, financial barriers, or location. It also enables those in charge of talent identification to locate sporting talent from anywhere in the country and one day the world.


UpT delivers Golf and tennis coaching through the use of Computer Vision and Artificial intelligence. The UpT app runs swing technique analysis in real time, identifying errors, providing tips and fixes, and alerting players of potential injuries. UpT creates an affordable coaching solution, improves mobility, and helps athletes around the world to progress faster and enjoy the game. Golfers will have the opportunity to correct their errors, improve the score during the round and enjoy the game.

For more information about the PLAY Accelerator and it’s participants,  contact

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