Graduates Of The Steve Blank Startup Course Learn How To Tailor Their Startups To Meet Unmet Needs Of Customers

Despite being published over 8 years ago, the Steve Blank ‘How to Build a Startup’ short course remains one of the most practical and effective methodologies for early stage business model creation and iteration, customer validation and lean product development.

With a number of ‘idea stage’ entrepreneurs approaching the Gold Coast Innovation Hub for support at the start of the year, we decided to provide a facilitated version of the popular Udacity course where participants could rapidly test their ideas and determine the viability of a potential business. 10 eager entrepreneurs put up their hand to be a part of the course which was hosted by Steve Dalton from Refactor.

Over the course of 8 weeks, these 10 ‘entrepreneurial students’ learnt how to adapt their business models and test their ideas by gathering large amounts of market feedback.

The customer centric course, encouraged the participants to search for the important points and unmet needs of their target customers, helping them to develop a desirable solution for the problem or opportunity their business is seeking to address and build an effective and profitable business model.

What sort of businesses were launched during the program?  Here is a quick profile of 3 of the graduating startups:

Helena Austin from RelyHQ – RelyHQ is an automated management platform that delivers compulsory professional education, CPE points, PI insurance and professional licence renewal.  All in one package and on time!

Rachel Rumler from ActiviKey – Fitness Access; Anytime, Anywhere.
Activikey is a double-sided marketplace that connects everyday people to fitness activities, gyms and trainers in a free, easy to use platform, without the need for lock in contracts, subscriptions or memberships.

Kathy Spence from Homestead Village – Homestead Village is a new concept in aged care and is tailored to provide support to those members of the community who are choosing not to enter residential care. Taking inspiration from Hogeway Village in Denmark, the concept for Homestead Village was developed. The day village is a fully sage and secure environment where the clients have choice to move around and do what they want, safe in the knowledge that the facility is staffed by fully qualified aged care workers who will provide assistance when required. There will be many social, mental and physical activities to take part in and there will be on site physical therapists and medical practitioners to promote rehabilitation.
The aim is to provide a fun supported and social environment for the elderly as well as providing support and respite to carers.

A massive congratulations to Helena, Rachel, Kathy and the seven other graduates!

If you are a first-time entrepreneur making your way into the innovation sector and think this is a course which could help you establish and build a proper solution and business model, you can find the Steve Blank’s course at here.  If you don’t want to learn alone, we will be running a second facilitated course next month – contact to reserve your place.

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